Triangle Area Trading Cards Rebrand
Originally dealing in mostly sports card sealed and single products with some trading card game (TCG) sealed products, Triangle Area Sportscards at the time was mostly focused on one genre of collectible cards. As the business grew, a brick and mortar was opened in October of 2023, now carrying a wide array of products from not only sports but all manner of TCG as well. It was thought that the brand needed to evolve to better reflect the new direction of the business, and so Triangle Area Trading Cards was born.
Discussions were had with the owners as to what they could potentially want in a redesign and the lion motif came about as it was one of the owner's favorite animals. They also wanted to retain some aspect of the cards in the logo itself. It was also suggested that a quick squarespace website be created to replace the existing website while a fully built out custom site with a proper eCommerce platform is being created in the background.
Below are in progress sketches, a couple type and color explorations and the current final logo as well as the new placeholder website. Subject to updates.
Sketches done in collaboration with my wife Gloria Jing
